A blog
Your business is targeting customers to buy a product or service, and you might think a blog is indulgent. After all, it is not part of your mission to educate your clients. However, a blog does more than provide a service of its own. On the contrary, it brings customers to you.
A business blog is part of what is known as inbound marketing. Inbound marketing works by bringing organic traffic to your website and introducing customers to your product without targeting them directly. For example, a person will search for a topic related to your niche. They will find your blog and click through, and will consequently learn about what you have to offer.
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